Kylie Skin is a popular skincare brand created by media personality Kylie Jenner. Since its launch in 2019, Kylie Skin has become one of the fastest-growing celebrity skincare lines on the market. But despite its popularity, many consumers are still wondering – who actually makes Kylie Skin products?
Kylie Jenner’s Involvement in Kylie Skin
As the founder and creative lead of Kylie Skin, Kylie Jenner has been closely involved in developing the brand’s products. She came up with the initial idea for the company and is actively involved in formulating the products alongside skincare experts. Jenner has stated that she tested hundreds of product samples over the course of two years before selecting the final formulations to launch Kylie Skin.
Jenner is also heavily involved in the marketing and promotion of Kylie Skin. She frequently promotes the products on her massively popular social media accounts, which have hundreds of millions of followers across platforms like Instagram and TikTok. This gives the brand a major boost in visibility and reach.
That said, while Jenner plays a lead creative role, she does not actually manufacture the products herself. The production and distribution operations are handled by outside parties with expertise in the skincare industry.
Coty Inc. Owns Majority Stake in Kylie Cosmetics
In 2019, beauty conglomerate Coty Inc. acquired a 51% majority stake in Kylie Jenner’s cosmetics businesses, which includes both Kylie Cosmetics and Kylie Skin brands. The $600 million deal valued her company at about $1.2 billion.
As the majority stakeholder, Coty has substantial influence and control over the business operations of Kylie Cosmetics and Kylie Skin. While Jenner remains actively involved and is the face of the brands, Coty manages much of the production, supply chain, sales, marketing, and distribution aspects.
Headquartered in New York City, Coty Inc. is one of the world’s largest beauty companies. In addition to Kylie Cosmetics, Coty owns many major brands including CoverGirl, Sally Hansen, Rimmel, and Clairol. The company has extensive experience developing, manufacturing, marketing, and distributing beauty products globally.
Coty Utilizes Large Manufacturing Facilities
With its vast resources and operational scale, Coty manufactures Kylie Skin products in its network of large facilities around the world. This includes factories in the United States, Europe, Brazil and other countries. outsourcing production to third-party manufacturers. The company can also leverage its established supply chain relationships to source packaging and ingredients for Kylie Skin products.
Having Coty’s manufacturing infrastructure behind it gives Kylie Skin the production capacity and speed needed to meet the demand for its products worldwide. It would be very challenging for a smaller brand to manufacture and supply products at the same scale on its own.
Seed Beauty – Contract Manufacturer
While Coty Inc. owns Kylie Cosmetics and oversees manufacturing, the company does not actually produce the products in its own facilities. Instead, Kylie Skin products are manufactured by Seed Beauty, a private-label cosmetics producer based in Oxnard, California.
Seed Beauty is known as one of the fastest-growing cosmetics manufacturers in the industry. In addition to Kylie Skin, they also produce products for other major brands like ColourPop Cosmetics, Tati Beauty, and Seventh Sense. Their 200,000 square foot facility enables high-volume production of color cosmetics, skincare, applicators, tools, and packaging.
Coty maintains a strategic partnership with Seed Beauty for production. As a contract manufacturer, Seed develops products based on Coty’s specifications and produces the items in its facility. However, Coty maintains ownership of the Kylie Skin brand and oversees all other operational aspects.
State-of-the-Art Manufacturing Facility
Inside the Seed Beauty facility, Kylie Skin products are manufactured using state-of-the-art equipment and techniques. Some details include:
- Automated production lines fill thousands of units per minute
- Advanced technologies like robotics assist with assembly and quality control
- Stringent protocols ensure sanitization, precision weighing, and purity of ingredients
- Products are batch produced based on demand planning by Coty
- QR codes on packaging allow traceability of ingredients back to suppliers
By utilizing Seed Beauty’s production expertise and capacity, Kylie Skin is able to achieve consistent quality and safety in its products as well as rapidly scale up production as needed to meet demand.
Kylie Skin Product Ingredients
In creating the Kylie Skin line, Kylie Jenner worked closely with cosmetic chemists and skincare experts to develop the product formulations. Each formula combines key active ingredients to target specific skin concerns.
Some key ingredients utilized across the Kylie Skin product range include:
|Vitamin C||Vitamin C Serum||Brightens skin, boosts collagen production|
|Retinol||Retinol Serum||Reduces wrinkles and evens skin texture|
|Salicylic acid||Clarifying Collection||Exfoliates and prevents breakouts|
|Niacinamide||Face Moisturizer||Improves skin barrier function|
|Hyaluronic acid||Eye Cream||Hydrates and plumps skin|
By consulting with technical experts, Kylie Skin is able to leverage the right active ingredients to create effective formulas catered to different skin types and concerns.
Sourcing Quality Ingredients
Seed Beauty sources ingredients for Kylie Skin from reputable global suppliers that must meet stringent specifications. This includes requirements around bioactive purity, quality control documentation, and ethical and sustainable sourcing practices.
Having Coty’s supply chain scale also allows Kylie Skin access to high-quality ingredients. Coty maintains ingredient and packaging suppliers across the Americas, Europe, Africa, Asia, and Australia giving it the ability to obtain specialty actives as needed.
Packaging and Design
Kylie Jenner works closely with the Kylie Skin creative team to conceive the branding, packaging, and imagery for products. She provides the vision to ensure the products and marketing are on-brand for Kylie Skin’s desired aesthetic. Her input heavily influences the sleek, feminine, rose gold-accented packaging.
However, Seed Beauty still handles much of the design engineering. With its in-house graphic design and packaging teams, Seed is able to produce custom components like bottles, tubes, caps, and labels tailored to each product. By managing design through the manufacturing process, they can ensure smoother development.
Having control over packaging also helps Seed ensure the highest quality standards. They rigorously test every component – performing leak tests, drop tests, and other quality checks to guarantee defect-free production.
In recent product launches, Kylie Skin has worked to make its packaging more sustainable. For example, the moisturizer tube is made of post-consumer recycled plastic and boxes utilize recyclable paper printed with soy ink. These small changes help reduce the brand’s environmental impact as demand for its products continues to grow.
Sales, Marketing and Distribution by Coty
Once the products are manufactured by Seed Beauty, Coty utilizes its global operational infrastructure to handle the sales, marketing, and distribution for Kylie Skin. This gives the brand access to Coty’s logistics networks and retail relationships worldwide.
Coty manages Kylie Skin’s ecommerce platform as well as oversees wholesaling products to major retailers like Ulta Beauty. The company’s marketing teams also assist with brand marketing initiatives across print, digital, social media, and other channels.
By leveraging Coty’s established distribution channels and marketing resources, Kylie Skin is able to reach millions of customers globally with greater speed and efficiency. The brand can focus more on product development and branding while relying on Coty’s infrastructure to get items to shelves.
Global Expansion Opportunities
With Coty’s support, Kylie Skin has significant opportunities to continue expanding globally. Coty has offices and on-the-ground operations in over 20 countries. By leveraging this presence across Europe, Asia, and Latin America, Kylie Skin has room for substantial international growth.
Quality Control and Testing
Kylie Skin enforces stringent quality and safety testing during the product development and manufacturing processes:
- Ingredients and finished products are tested by independent third-party labs to ensure they are free of impurities and match specifications.
- Samples from each produced batch are retained and can be tested if any quality issues arise.
- Frequent audits of Seed Beauty’s facility help ensure proper protocols are consistently followed.
- Any customer complaints are investigated to identify root cause and prevent future issues.
By making quality a priority, Kylie Skin aims to provide a consistently safe, effective product experience for customers.
Kylie Skin has quickly emerged as a popular skincare brand driven by Kylie Jenner’s vision and star power. However, behind the scenes, it takes a team of experts to actually bring each product from concept to creation.
Coty Inc. owns a majority stake in the brand and provides the operational scale needed to manufacture, market and distribute Kylie Skin globally. Seed Beauty acts as the contract manufacturer, producing the products under Kylie Skin’s direction at its facility using stringent protocols.
It is the combination of Jenner’s branding genius, Coty’s corporate infrastructure, and Seed Beauty’s production expertise that enables Kylie Skin to meet the huge consumer demand for its products worldwide. Each partner in the process plays an integral role in bringing Kylie Skin to life.