What is a good like to follower ratio on TikTok?

Having a good like to follower ratio on TikTok is an important metric that content creators should aim for. The like to follower ratio measures the amount of engagement a TikTok account gets in relation to its number of followers. A high ratio signals that a creator’s audience is actively engaging with their content by liking, commenting, and sharing. This article will examine what constitutes a good like to follower ratio and offer tips for improving it.

What is Considered a Good Like to Follower Ratio?

There is no definitive benchmark for what makes a “good” like to follower ratio on TikTok. The ratio can vary significantly based on factors like a creator’s niche and how long they’ve been on the platform. However, as a general guideline:

  • A ratio of 10-20% is considered decent
  • 20-30% is good
  • 30%+ is excellent

For example, if an account has 10,000 followers and averages 2,000 likes per video, their like to follower ratio would be 20% (2,000/10,000). This would be a solid ratio, indicative of an engaged audience.

Higher ratios are better because they mean a larger percentage of your followers are actively liking your content. But the key is consistency—you want to see similar like to follower ratios across videos to know your overall audience engagement is high.

Why Is a High Like to Follower Ratio Important?

There are a few key reasons a good like to follower ratio matters for TikTok creators:

  • Helps validate your content: A high ratio proves your videos resonate with viewers, giving you creative validation.
  • Signals audience loyalty: Frequent likes show you have loyal followers who anticipate your new videos.
  • Improves distribution: TikTok’s algorithm favors accounts with solid engagement, potentially putting your content in front of new viewers.
  • Attracts collaborations: Brands and other creators want to work with accounts that have an engaged following.

In short, a good like to follower ratio helps quantify your influence on TikTok. It shows potential partners that your account is worth collaborating with and investing in.

Tips to Improve Your TikTok Like to Follower Ratio

Here are some proven strategies to boost your like to follower ratio on TikTok:

#1: Analyze Your Analytics

Use TikTok’s built-in analytics to determine when your followers are most active and what types of content get the most engagement. Look at metrics like likes, comments, shares, video completion rates, and traffic sources. Then double down on making content aligned with your top-performing videos.

#2: Engage With Your Followers

Reply to comments, do shoutout videos, ask questions in captions—anything to spark two-way engagement with your audience. Thank followers for liking and commenting to show your appreciation. This motivates them to stay actively engaged with your brand.

#3: Collaborate With Other Creators

Team up with complementary, but not directly competing, TikTok creators in your niche. Cross-promote each other’s content to tap into new audiences. Collaborations get you more likes and follows, boosting your ratio.

#4: Post More Consistently

The more videos you post, the more opportunities for engagement. Set an attainable posting schedule for your workflow—such as 2 videos per day—and stick to it. Consistency also keeps your account top of mind for the algorithm and followers.

#5: Optimize Your Profile

Craft an engaging TikTok bio that sums up your brand identity and use keyword-rich hashtags in your bio to help people find you. Add links to your other social profiles so followers can engage with you in more places. Include a business email for potential partner inquiries.

#6: Promote Your TikToks Elsewhere

Embed your TikToks on your website, share to your mailing list, and promote them on your other social media accounts like Instagram and Twitter. Cross-promotion exposes your content to new audiences, which can increase likes.

#7: Experiment With Trends

Jump on viral trends and challenges, but give them your unique spin by putting your creative flair on them. Trending audios, effects, and hashtags often perform well and can expose your content to engaged communities.

#8: Go Live Frequently

Live videos let followers engage with you in real time. Saving your live videos to your profile also gives them a longer shelf life to accumulate likes. Promote your live broadcasts ahead of time to draw a crowd.

#9: Use Powerful CTAs

Use clear calls-to-action in your captions and videos to drive the behaviors you want. Ask viewers to like your video, comment their thoughts, check out your YouTube—giving them specific directives boosts interactions.

#10: Check Your Audience Retention

Look at your audience retention metrics to see how long people are staying to watch your videos before clicking away. If it’s low, refine your videos to be more concise, engaging, and visually captivating from start to finish.


Boosting your like to follower ratio on TikTok requires understanding your audience, posting engaging content consistently, collaborating strategically, and analyzing your performance. But the payoff of higher engagement and a validated audience is invaluable. Use these tips to improve your ratio and prove your influence as a TikTok creator.

Focus on providing your followers with entertaining and interesting content, respond to comments, foster relationships with loyal followers, and utilize trending strategies to put your videos in front of new audiences. With time and effort, you can build an impressive and enviable like to follower ratio on TikTok.

Here is a quick summary of the key points:

  • A 10-20% like to follower ratio is decent, 20-30% is good, and 30%+ is excellent
  • A high ratio signals your audience is engaged and loyal
  • TikTok favors accounts with good engagement
  • Analyze your metrics to refine your content strategy
  • Engage with your followers and collaborate with other creators
  • Post consistently and optimize your profile
  • Promote your TikToks and jump on trends strategically
  • Use strong CTAs and check audience retention

Building your like to follower ratio takes time, but the payoff is worth the investment. Focus on your audience, content, and analytics to gradually improve your ratio and establish yourself as an influential TikTok creator.

Like to Follower Ratio Interpretation
10-20% Decent ratio
20-30% Good ratio
30%+ Excellent ratio

This table summarizes the benchmark like to follower ratios on TikTok and what they indicate about your account’s engagement levels. As you work to improve your ratio, you can reference this table to gauge where you currently stand and track your progress over time.

Frequently Asked Questions

How do you calculate like to follower ratio?

To calculate your like to follower ratio, first tally up the total number of likes your last 10-20 TikTok videos have received. Add up the likes and divide by the total number of followers you currently have. Finally, multiply that number by 100 to get a percentage. This gives you your account’s overall like to follower ratio.

How many likes should you get per follower?

As a general benchmark, you should aim for an average of 2-5 likes per follower on your TikTok videos. For example, if you have 5,000 followers, you’ll want to get around 10,000-25,000 likes in total across your last several videos. The more likes per follower you can get, the better.

Is 100k followers good on TikTok?

Yes, gaining 100,000 followers on TikTok is a major accomplishment. It means you’ve built up a sizable audience on the platform that many creators dream of attaining. But it’s important to also focus on engagement – not just raw follower count. An account with 100k followers but low like to follower ratios and comments has less influence than one with higher engagement.

How do you gain loyal TikTok followers?

To gain more loyal TikTok followers:

  • Post consistently in a specific niche
  • Engage with your audience by liking comments, doing shoutouts, etc.
  • Use hashtags and viral audios/trends to get discovered by new viewers
  • Collaborate with similar creators to tap into new audiences
  • Promote your TikTok account on other social channels

What is the most liked TikTok video?

As of November 2022, the most liked TikTok video is @therock’s duet with his daughter singing “You’re Welcome” from Moana. It has over 50.4 million likes and holds the record for most liked TikTok. @ZachKing is in second place with 47.7 million likes on his “Harry Potter” transition illusion video.

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