How many views required for AdSense approval?

Getting approved for Google AdSense can seem like a challenging task for many publishers and website owners. AdSense approval requires meeting certain criteria set by Google, including site content, user engagement, and traffic volume. One of the key factors Google evaluates is the number of views your site receives. So how many views do you need to get approved for AdSense?

What are the benefits of AdSense?

Google AdSense is an advertising program that allows publishers to earn revenue by displaying Google ads on their website pages. Here are some of the main benefits of AdSense:

  • Easy implementation – AdSense ads can be added to your site with just a few lines of code.
  • Popular ad formats – You can choose between a wide variety of ad types including text, image, and video ads.
  • Revenue sharing – Google shares a portion of the ad revenue with you every time a visitor clicks on an ad.
  • Large advertiser base – AdSense gives you access to ads from top advertisers from all over the world.
  • Targeted ads – The ads displayed match the content of your website, leading to higher click-through rates.

In short, AdSense provides an easy way for publishers to monetize their website content through relevant advertising. The program is free to join and easy to set up once approved.

What are the AdSense program policies?

To be approved for AdSense, publishers need to have a website that follows Google’s program policies. Here are some of the main policies to be aware of:

  • Original content – Sites should contain mostly original and high-quality content. Scraped or copied content is not allowed.
  • Website speed – Pages should load quickly with a user-friendly interface and easy navigation.
  • Mobile-friendly – Websites need to be optimized for mobile devices as more users access the internet on phones and tablets.
  • No ad clutter – Ads should not distract or interfere with the main content on pages.
  • Valid traffic – Traffic should come from real human visitors, not bots, auto-refreshing pages, or other invalid sources.
  • User experience – The site should offer a good user experience and value to visitors.

Following these policies shows Google that your website provides a quality environment for displaying ads. Failing to meet the policies will result in non-approval or banning from AdSense.

How does Google assess a website for approval?

Google has an ad review team that manually checks websites for approval. Here are some of the key factors they look for:

  • Content – The content should be high-quality, original, and cover topics that are suitable for advertising. Low-value content like keyword stuffing does not comply.
  • Design – The website should have a clean design and be easy for visitors to navigate. Ads should complement, not detract from the content.
  • Traffic – The site needs regular visitors and pageviews to its content. Traffic should come from real human users, not bots or other artificial sources.
  • User engagement – Google wants to see visitors actually interacting with the site by clicking links, commenting, sharing content etc.
  • Mobile experience – On mobile, pages should load fast and be easy to use. Responsive design is a must.
  • Policy compliance – All Google policies around quality content, valid traffic sources, ad placement etc. need to be followed.

Websites that meet these benchmarks show Google they can provide value to advertisers and drive results. The approval process aims to maintain the quality and integrity of the AdSense network.

How many views do you need for AdSense approval?

One of the most common questions publishers have is exactly how many views their site requires to get approved for AdSense. Unfortunately, Google does not share any specific view count required for approval. The number of views needed can vary greatly depending on other engagement metrics and the niche.

However, looking at the typical criteria of approved AdSense sites can give some indication of the traffic benchmarks:

  • Most sites have at least 50-100 visits per day from real users.
  • Pageviews per month tend to be in the thousands at a minimum.
  • The daily viewer base should show consistent growth over time.
  • Higher traffic sites in competitive niches may require hundreds or thousands of daily visitors.

While view count is important, Google has stated that user engagement is a bigger factor than pure traffic volume. 1,000 highly engaged visitors per day is seen as better than 10,000 disengaged visitors who quickly bounce.

Tips to increase views and engagement

Here are some tips sites can use to boost their views and engagement to meet AdSense requirements:

  • Create valuable, in-depth content that users will want to read and share.
  • Promote your content on social media channels like Facebook, Twitter, Pinterest.
  • Build up high-quality backlinks from other websites to improve search visibility.
  • Encourage readers to subscribe by email or RSS to build a returning audience.
  • Make content easy to scan and consume with formatting like subheadings, bullet points, images.
  • Optimize pages and site navigation for maximum user experience.
  • Publish new content frequently to bring back readers.

By focusing on great content and user engagement over quick views, sites can build an audience that meets the approval levels in a sustainable way.

Other requirements to get AdSense approval

Besides the traffic volume, Google also considers several other factors when reviewing sites for approval. Meeting these requirements gives you the best chance of getting your AdSense application accepted:

  • Unique, high-quality content – At least some original, well-researched content written just for your site.
  • Complete about page – A properly filled out about page shows Google it’s a real site.
  • Privacy policy and other policies – Having proper Privacy, Terms of Service, Disclaimers, Cookies policies demonstrates professionalism.
  • Contact info – Listing an email address, contact form or other ways to contact the site owner.
  • Site authorship – List yourself as an author on content to show there are real humans behind the site.
  • No shady links – Avoid affiliate links, questionable downloads or anything else that raises red flags.

Meeting these requirements shows Google that your website operates in a transparent, user-friendly way. Failing to have proper policies and contact info often leads to non-approval or longer review times.

How long does AdSense approval take?

The AdSense approval process can take anywhere from a few days to a few weeks in most cases. Here are some factors that influence the approval timing:

  • Website history – New sites usually take longer versus established sites.
  • Policy compliance – Sites clearly meeting all policies get faster approval.
  • Website quality – Higher quality sites and content get faster review.
  • Application accuracy – Incorrect or incomplete application data can cause delays.
  • Traffic signals – Clear user engagement signals expedite approval.
  • Niche approval history – Some profitable niches have longer approval times.

To get AdSense approval as quickly as possible, publishers should ensure they have high-quality content, compliant policies, and demonstrate real user value. Patience is required as Google takes its time to thoroughly review all aspects of a website.

Reasons an AdSense application may be rejected

Google rejects many AdSense applications for failure to meet approval guidelines. Here are some of the top reasons sites may get rejected:

  • Thin or low-value content like keyword stuffing.
  • Scraped or copied content instead of original content.
  • Aggressive or intrusive ads placement disrupting user experience.
  • Violations of program policies around ad blocking, ad clicking, invalid traffic sources.
  • Misleading links, site design or claims found on the site.
  • Lack of real About page, contact info and transparent ownership.
  • Unsuitable content for advertisers like hate speech, violence, illegal products etc.
  • Slow loading or non-mobile optimized site.

Publishers should thoroughly review Google’s quality guidelines and program policies to avoid getting rejected. Common rejection reasons include thin content, policy non-compliance, and overall low user value.

Steps to getting your AdSense application reconsidered

If your AdSense application gets initially rejected, you can go through a reconsideration process. Here are some tips on getting approved on reconsideration:

  1. Carefully review Google’s rejection email for details on why you were disapproved.
  2. Make changes to your site based on the feedback – improve content quality, remove intrusive ads, increase engagement etc.
  3. Check that all AdSense policies like valid traffic sources, transparency, mobile optimization etc. are met.
  4. Consider getting a Google AdSense consultant to audit your site and make recommendations.
  5. Submit an updated reconsideration request to Google highlighting how you’ve addressed the issues.
  6. Closely monitor Google Search Console and Analytics data after resubmitting to spot any new issues.
  7. Wait patiently during the reconsideration review period, sometimes upwards of 4 weeks.

With some strategic changes to improve site quality and policy compliance, many publishers are able to get approved on a reconsideration request. The key is addressing Google’sspecific concerns in the rejection email through website updates and traffic improvements.


Getting approved for Google AdSense requires meeting expectations around website content, engagement, policies and traffic volume. While Google does not publish any definitive traffic requirements, sites should aim for at least thousands of pageviews per month with evidence of real user value.

Approval times can vary greatly but usually take 1-4 weeks. To increase approval chances, ensure your content is original and high-quality, site speed is fast, policies are compliant, and user signals like time on site, low bounce rate etc. indicate real engagement. With persistence and adhering to the guidelines, many publishers are able to gain entrance into the lucrative AdSense network.

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