How can I look beautiful at 70?

As we get older, it’s natural for our bodies to change and for us to develop wrinkles, sagging skin, and other visible signs of aging. However, there are many things women can do to look vibrant, healthy, and beautiful even into their 70s and beyond. With the right skin care, makeup, hair, fashion, and lifestyle choices, women can exude confidence and radiate beauty at any age.

Take Care of Your Skin

One of the most important things you can do to look your best at 70 is to take care of your skin. As we age, our skin loses elasticity and moisture, leading to fine lines, wrinkles, and sagging. Using the right anti-aging skin care products and establishing a consistent routine can help minimize these effects of aging. Here are some skincare tips for looking beautiful at 70:

  • Cleanse your skin twice a day to remove dirt, oil, and impurities. Use a gentle cleanser that won’t strip your skin.
  • Exfoliate 2-3 times a week to slough off dead skin cells. Focus on exfoliating drier areas like your cheeks, forehead, and around your lips.
  • Use a rich moisturizer daily, even if you have oily skin. Look for hydrating ingredients like hyaluronic acid and glycerin.
  • Apply an eye cream daily to hydrate the delicate eye area and minimize fine lines and wrinkles.
  • Use products with antioxidants like vitamin C and E to protect your skin from environmental damage.
  • Wear sunscreen every day to guard against UV damage that accelerates skin aging.
  • Consider using retinol creams or serums to boost collagen production and reduce the appearance of wrinkles.
  • Get facials or other professional skincare treatments to rejuvenate your complexion.

Following a consistent skincare regimen focused on cleansing, moisturizing, protection, and treating signs of aging can help your skin look smooth, supple, and radiant into your 70s.

Smart Makeup Techniques

The right makeup techniques and products can go a long way in helping women over 70 look vibrant and highlight their best features. Here are some makeup tips for women in their 70s:

  • Opt for a moisturizing, luminous foundation rather than matte formulas, which can settle into fine lines. Look for hydrating ingredients like hyaluronic acid.
  • Use a color-correcting primer to neutralize discoloration and boost your complexion’s radiance.
  • Focus your concealer on discoloration around mouth and eyes rather than trying to heavily conceal your whole face.
  • Avoid powder, which can settle into fine lines. If you must set your makeup, use powder only on oily areas of face.
  • Curl your lashes and apply one-two coats of volumizing mascara. Don’t forget to brush your brows into place.
  • Apply a creamy lipstick or gloss in a flattering nude or pink shade. Stay away from drying matte lipsticks.
  • Use a light hand with blush and bronzer. Concentrate on the apples of your cheeks.
  • Swap black eyeliner for softer brown or gray shades for a more flattering effect.

Choosing the right makeup products and applying them strategically can help minimize the appearance of fine lines, wrinkles, and discoloration for a naturally beautiful look.

Flattering Hairstyles

Your hair is your crown no matter what your age. Finding an age-appropriate hairstyle that flatters your face shape and accentuates your best features is key to looking elegant and put-together in your 70s. Here are some tips for hairstyles that can make you look beautiful and stylish at 70:

  • Keep your hair at shoulder length or shorter for a youthful look. Longer locks can drag your face down.
  • Go for layered cuts with face-framing layers around your chin and cheeks to add volume.
  • Try a bob just above or below your jawline. An angled bob can be very flattering.
  • Ask your stylist for a cut with soft bangs to camouflage a lined or wrinkled forehead.
  • Embrace your grey hair by switching to a short pixie or bob style that lets the silver shine.
  • Get a perm for extra volume and wave. Opt for loose, tousled curls rather than tight crimping.
  • Schedule regular haircuts, every 4-6 weeks, to maintain your style and get rid of split ends.
  • Invest in a good conditioner and use heat protectant when styling to avoid dryness.

The right cut and styling can take years off your look. Don’t be afraid to change up your hair as you get older.

Fashion for your Age

Dressing fashionably and age-appropriately can instantly give you a polished, confident look. Here are some fashion tips to help women over 70 look chic and beautiful:

  • Focus on well-fitted clothing in good quality, breathable fabrics like cotton, silk, and linen.
  • Choose tops, dresses and jackets with three-quarter length or full-length sleeves to disguise arm sagging.
  • Pick straight leg or boot cut jeans that sit at your natural waist to create a smoother silhouette.
  • Look for shorts and skirts with a 5-7 inch inseam or longer for more coverage.
  • Select wrap dresses, empire waists, and V-neck tops to flatter your bustline.
  • Invest in shapewear like slips or camisoles with tummy control if needed.
  • Embrace on-trend items like metallic shoes, structured handbags, and modern jewelry.
  • Add some sparkle with rhinestone or metallic embellished cardigans and scarves.
  • Mix in trendy pieces slowly. Pairing 1-2 contemporary items with classics avoids looking dated.

Staying current with styles and knowing what flatters your individual body type helps ensure you always look stylish and elegant.

Lifestyle Changes

In addition to appearance-focused changes, adopting a healthy, active lifestyle can truly help you shine from the inside out. Here are lifestyle habits to embrace in your 70s for increased beauty and wellbeing:

  • Exercise regularly to reduce stress, boost endorphins and keep your body energized and strong.
  • Choose outdoor activities like walking, golf and gardening for fresh air and vitamin D.
  • Stretch daily to improve flexibility, posture, range of motion and prevent injury.
  • Limit sugar and processed foods and eat plenty of lean proteins, fruits, vegetables and anti-oxidant rich foods.
  • Stay hydrated by drinking water throughout the day to flush out toxins and reduce bloating.
  • Get 7-9 hours of sleep per night and take naps when needed to prevent fatigue.
  • Find fulfilling hobbies and enriching social connections to reduce stress and boost mood.
  • Make time for self-care through relaxing baths, soothing music, yoga, massage, or meditation.
  • Cultivate an attitude of gratitude by focusing on blessings rather than hassles.

Making positive lifestyle adjustments can maximize your vitality, inner radiance and natural beauty as you enter your 70s.

Consider Cosmetic Procedures

If you want to tackle some visible signs of aging like wrinkles, age spots or sagging skin, talk to a dermatologist or plastic surgeon about cosmetic procedures that can help you look rejuvenated and shave years off your appearance. Some options to discuss include:

  • Botulinum toxin injections like Botox or Dysport to smooth forehead wrinkles, crow’s feet and frown lines.
  • Soft tissue fillers like Juvederm, Restylane or Radiesse to plump lips, fill hollows under eyes, and add lift to cheeks and jawline.
  • Chemical peels and laser skin resurfacing to improve skin texture, reduce age spots and minimize fine lines.
  • Ultherapy, Thermage or Titan to tighten and lift lax skin on neck, chin, brow, cheeks or eyes.
  • Kybella injections to eliminate double chin fat.
  • CoolSculpting, truSculpt iD or liposuction to remove small pockets of stubborn fat.
  • Breast lift, reduction or augmentation to rejuvenate the bustline.
  • Eyelid surgery to reduce droopy upper eyelids.

Thanks to cosmetic dermatology, there are more options than ever to help women over 70 correct skin damage, volumize, tighten and contour for a refreshed, youthful appearance.


There are so many different ways women over 70 can look vibrant, confident and elegant as they embrace the aging process. By caring for your skin, applying flattering makeup, choosing the right hairstyles and fashions, leading a healthy lifestyle and considering cosmetic enhancements, you can exude beauty and vitality at any age. The key is to choose changes that help you look like the best version of yourself. With the right techniques and a positive attitude, it’s possible to look and feel beautiful entering your 70s and beyond.

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