Shein (pronounced “She-in”) is a popular fast fashion e-commerce company that ships to over 220 countries and territories around the world. However, many people struggle with properly pronouncing the company’s name. This article will provide a quick rundown on the proper pronunciation of “Shein” and tips to help you remember it.
Phonetic Pronunciation
The phonetic pronunciation of the Shein store name is:
- SHEE-in
Breaking it down further:
- SHEE – sounds like the English word “she”
- in – sounds like the English word “in”
So put together, it’s pronounced “SHEE-in.” The emphasis is on the first syllable “SHEE.”
Audio Pronunciation
Hearing the proper pronunciation of Shein can help cement the right way to say it.
Here is an audio clip with the phonetic pronunciation of Shein:
Listen to the clip a few times to get used to the proper “SHEE-in” pronunciation.
Origin of the Shein Name
Understanding the roots of the Shein brand name can provide context for how to pronounce it correctly:
- Shein was founded in 2008 by Chinese entrepreneur Chris Xu.
- The company is based in Nanjing, China and ships products worldwide.
- The name Shein combines part of the founder’s first name “She” with “in” meaning “in fashion.”
- So the name hints at the company’s goal to always be current and stylish.
Knowing these Chinese origins helps explain why the name is pronounced as the two syllables “SHEE-in” rather than “Shane” or other variations.
Tips for Remembering the Pronunciation
Use the following memory devices to help you recall the proper “SHEE-in” pronunciation of Shein:
- Rhyme it with “see-in” – Rhyming Shein with words like “see-in” or “bee-in” can help cement the “SHEE-in” sound.
- Remember the founder’s name – Associate the “She” syllable with founder Chris Xu’s first name.
- Say the syllables slowly – Emphasize each syllable individually: “SHEE-in.” Don’t blend them together into one word.
- Avoid common mistakes – It’s not pronounced “Shane,” “Shayne,” “Sheen” or “Shawn.” Stick to “SHEE-in.”
Practice Saying “Shein” Aloud
Practicing actually saying the brand name out loud can help build your memory and pronunciation skills. Try reading the name Shein aloud 5-10 times right now. Emphasize the syllables “SHEE-in.”
Listen for the Proper Pronunciation
When you hear the Shein brand mentioned on commercials, YouTube videos, podcasts, etc. make a mental note of how it is pronounced. Listen for the distinct “SHEE-in” pronunciation. This can reinforce the proper way to say it.
Remember the Proper Name When Talking to Others
When speaking with friends, family or colleagues, make an effort to consciously use the accurate “SHEE-in” pronunciation. Others may mimic your pronunciation. By modeling the right way to say it, you can help spread proper knowledge of the brand name.
Conclusion
Pronouncing the Shein brand name correctly using the “SHEE-in” phonetic pronunciation just takes practice and conscious effort. Listen to audio examples, break down the syllables, and repeat it aloud. Remembering the name’s Chinese origins and founder’s first name can provide helpful context. With regular practice, saying “SHEE-in” can become natural and habitual. So next time you reference the popular fashion retailer, you’ll confidently pronounce it the right way.
Frequently Asked Questions
Where did the Shein name come from?
Shein was founded in 2008 by Chinese entrepreneur Chris Xu. The brand name combines part of the founder’s first name “She” with “in” meaning “in fashion.” This hints at the company’s mission to always be stylish and current.
Is Shein pronounced like Shane?
No, Shein is not pronounced like “Shane.” The correct pronunciation is “SHEE-in,” emphasizing both syllables clearly.
Is the Shein name pronounced SHEE-in or SHY-in?
The correct pronunciation is “SHEE-in.” The first syllable sounds like the English word “she,” not “shy.” Be sure to pronounce both syllables clearly.
Do you pronounce the ‘h’ in Shein?
Yes, you should pronounce the ‘h’ in Shein. The first syllable is “SHEE”, which includes accenting the ‘h’ sound. Avoid pronouncing it as SEEIN.
How many syllables are in Shein?
Shein has two syllables: SHEE-in. Be sure to pronounce both syllables distinctly.
Pronouncing Shein in Different Languages and Accents
While the original and main pronunciation is “SHEE-in,” the Shein brand name can understandably vary slightly between languages and accents:
In English
In standard English, Shein is pronounced “SHEE-in” with two clear syllables.
In Chinese
In Mandarin Chinese, Shein is pronounced “Xi yin” (although it is often pronounced “SHEE-in” among English-speaking Chinese as well).
In British English
In British English accents, you may sometimes hear variations like “Shuh-HEEN,” but “SHEE-in” is most common.
In Australian English
Australians generally pronounce Shein as “SHEE-in” just like standard English.
In Spanish
In Spanish, Shein is often pronounced “SHE-een” giving almost equal emphasis to both syllables.
So while there are some small regional and language variations, the standard accepted pronunciation globally is “SHEE-in.”
Examples of Shein’s Name Pronounced Correctly
Hearing Shein pronounced correctly in audio and video sources can help reinforce the proper “SHEE-in” pronunciation:
Shein Commercials
Listen closely to the pronunciation used in Shein’s own commercials and ad campaigns. Their official marketing materials will use the right version.
Shein YouTube Reviews
Popular Shein reviewers on YouTube channels like Bestdressed and Nava Rose say the brand name as “SHEE-in” in their haul videos and commentary.
Shein Podcast Mentions
Mainstream podcasts that discuss Shein, such as NPR’s Planet Money, use the phonetic “SHEE-in” pronunciation consistently.
Listening closely to these audio examples can reinforce your memory of the correct version.
Why Correct Pronunciation Matters
Getting the Shein brand name right is important for the following reasons:
- Accurate brand recognition – Pronouncing it correctly makes it easier for listeners to recognize the company.
- Clarity in communication – It avoids confusion, ambiguity, or misinterpretation.
- Professionalism – Correct pronunciation gives an impression of authority and knowledge.
- Respect – It shows respect for the brand name’s cultural origins.
So making the effort to learn the proper “SHEE-in” pronunciation ultimately pays dividends through clearer communication and professionalism.
Conclusion
Pronouncing “Shein” correctly can certainly be tricky at first, but should become second nature with consistent practice. Remember to emphasize the “SHEE” syllable clearly, avoid common mispronunciations, and listen closely when you hear it said correctly. As a globally recognized fashion brand, learning to properly say Shein makes communication about the company smoother, clearer and more professional for all.
