How do I set up an Amazon affiliate storefront?

An Amazon affiliate storefront allows you to earn commissions by linking to Amazon products on your website or blog. As an Amazon Associate, you can promote nearly any product in the Amazon catalog and receive a percentage of each resulting sale. Setting up an Amazon affiliate storefront provides an excellent opportunity to monetize your site and begin earning passive income. In this comprehensive guide, we’ll walk you through the entire process, from signing up for the Amazon Associates program to driving traffic and sales to your storefront. Let’s get started!

Why Set Up an Amazon Affiliate Storefront?

Here are some of the key benefits of creating an Amazon affiliate storefront:

  • Passive income potential – Earn commissions from 4-10% on millions of Amazon products without ever handling inventory or shipping.
  • Established brand – Promote products from one of the most trusted retail brands in the world.
  • Massive selection – Choose from over 12 million products covering every category imaginable.
  • Targeted promotions – Only showcase products relevant to your niche and audience.
  • SEO boost – Increases click-through-rates by providing useful product recommendations.
  • No cost to join – Signing up for the Amazon Associates program is free.
  • Global program – Available in hundreds of countries around the world.

Whether you want to earn a little side income or build a full-time business, an Amazon affiliate store can be a great option for monetizing your site. The potential earnings depend entirely on your promotion efforts and the amount of traffic you can drive to your storefront.

Signing Up for the Amazon Associates Program

The first step in setting up an Amazon affiliate storefront is to sign up for the Amazon Associates program. This is Amazon’s affiliate network that provides everything you need to start earning commissions. Here’s how to become an Amazon Associate:

  1. Go to and click the “Join Now for Free” button.
  2. Sign in with your Amazon account credentials or create a new account.
  3. Agree to the Amazon Associates Operating Agreement.
  4. Complete your account profile with your address, tax info, bank details, etc.
  5. Choose between the Individual and Professional accounts based on your needs.
  6. Wait for Amazon to review and approve your application, usually within a few days.

Once approved, you will have full access to all the tools and resources provided by the Amazon Associates program. This includes affiliate links, banners, product widgets, API access, reporting dashboards, and more.

Key Things to Know

Here are some key points to keep in mind about the Amazon Associates program:

  • Completely free to join and maintain an account.
  • No minimum sales requirements.
  • Get paid commissions ranging from 4-10% based on product categories.
  • Paid monthly when you reach the $10 minimum threshold.
  • Access to promotional tools and marketing resources.
  • Ability to promote Amazon products worldwide.

Overall, the Amazon Associates program provides everything you need to start monetizing your website or blog with Amazon affiliate links. The application process is straightforward and easy to complete.

Creating Affiliate Links

After getting approved by Amazon, you can begin creating affiliate links to start earning commissions. Here are the steps to generate Amazon affiliate links:

  1. Sign in to your Amazon Associates account.
  2. Use the search bar to find a product you want to promote.
  3. Click “Get Link” or “Get Text Link” on the product page.
  4. Choose the type of link – text, image, widget, etc.
  5. Customize the link or creative if desired.
  6. Copy the affiliate link or code snippet.
  7. Paste the link on your website, blog, or social media.

When a visitor clicks your affiliate link and completes a purchase on Amazon, you earn a commission. The process is completely seamless for the customer.

Link Customization

When creating affiliate links, you have a few customization options:

  • Destination URL – Choose to send users directly to the product page or to the Amazon homepage.
  • Tracking ID – Append a custom ID to track sales through a specific link.
  • Shorten Links – Shorten lengthy Amazon URLs for better visibility.
  • Link Text – Customize the visible text used for text links.
  • Image Size – Select the image size if creating an image link.

Properly customizing your Amazon affiliate links can help boost clicks, conversions, and commissions.

Placing Affiliate Links on Your Website

Now that you understand how to generate Amazon affiliate links, let’s discuss some of the best practices for placing them on your site or blog to maximize earnings:

Product Images with Link Overlay

Showcase relevant products on your site using Amazon product photos with a text link overlay placed on top. This tends to convert better than text links alone.

Contextual Text Links

Recommend related products naturally throughout blog posts and articles with contextual text links embedded within the content.

Product Comparison Tables

Add affiliate links to product specification and comparison tables on “best product” style pages. This provides a valuable resource for readers.

Product List Posts

Curate lists of recommended products for your audience and provide an affiliate link for each one. Posts like “Top 10 Products for ___” work very well.

Sidebars and Widgets

Place affiliate product widgets and links in website sidebars, footers, and other widgetized areas. This provides passive visibility on every page.

Link to Amazon Homepage

Add a link to the Amazon homepage from the footer of your website to catch any stray purchases.

The goal is to integrate affiliate links naturally into existing content without being overly promotional. Focus on providing value to readers rather than cramming in links.

Driving Traffic to Your Affiliate Links

Placing affiliate links is just the first step. In order to earn commissions, you need targeted traffic clicking through to Amazon from your site. Here are some proven strategies for driving traffic:

SEO Optimization

Optimize your content for keywords related to the products you are promoting. This will result in free organic traffic from search engines.

Content Creation

Consistently create new blog posts, videos, and other content centered around your niche. Quality content will attract more visitors.

Email Marketing

Use email newsletter campaigns to notify subscribers about new product recommendations. Send new content straight to their inbox.

Social Media Engagement

Actively promote your product affiliate links on social media platforms like Facebook, Instagram, Twitter, and Pinterest.

Paid Advertising

Consider investing in pay-per-click ads, retargeting ads, native ads, and other paid strategies to increase traffic.

The more targeted eyeballs you can drive to your Amazon affiliate links, the greater your potential commissions. A multi-channel approach combining organic and paid strategies works best for most affiliate marketers.

Choosing the Right Products to Promote

Not all products make sense to promote as an affiliate. Here are some tips for selecting profitable Amazon products:

  • High average order value – Big ticket items over $50+ yield the biggest commissions.
  • Evergreen and consumable – Choose products in continual demand rather than fads.
  • Relevant to your niche – Only promote products your audience will realistically want.
  • At least 25% margin – Avoid super competitive categories with razor thin margins.
  • Positive reviews – Shoppers rely heavily on reviews and ratings.
  • Amazon best-sellers – Look in the Amazon Top 100 lists for ideas.
  • Affiliate commission rates – Certain categories pay higher commissions.

Researching products is important to maximize your earnings potential as an Amazon affiliate. Strike a balance between high value items and volume sellers.

Complying with Amazon’s Guidelines

As an Amazon Associate, you must comply with Amazon’s guidelines and policies to remain in good standing. Here are some key things to know:

  • Disclose Affiliate Relationship – Clearly disclose your affiliate relationship with Amazon.
  • Follow Linking Requirements – Only use approved links and creatives.
  • No Misleading Claims – Do not make false claims about products or earnings potential.
  • Comply with Advertising Rules – Follow all requirements for ads promoting Amazon.
  • Accurate Representation – Portray the Amazon brand appropriately.
  • Honor Exclusivity – You cannot directly promote Amazon products anywhere else.

Make sure to thoroughly review Amazon’s affiliate program policies. Violating the rules could result in suspension or termination of your account. Being transparent and honest will keep you in Amazon’s good graces.

Tracking Affiliate Link Performance

Tracking traffic and conversions is crucial for understanding what’s working and how to improve your affiliate promotions. Here are some tips for tracking performance:

Use Amazon Affiliate Tools

Log in to your Amazon Associates dashboard to view metrics like:

  • Total clicks and commissions
  • Top converting products
  • Conversion rates
  • Clicks by publisher URL
  • Impressions for display ads

This provides great high-level data on your affiliate activity and earnings.

Use URL Builders

Tools like Amazon’s URL Builder or Pretty Links allow you to add tracking IDs to your link code. This reveals which links drive the most purchases.

Implement Affiliate Software

Dedicated affiliate software like Post Affiliate Pro can offer robust tracking and attribution modeling. They integrate with major networks.

Use Google Analytics

Within Google Analytics, track interactions with affiliate links using events, custom URLs, or utm campaign parameters.

Monitor Rankings

See where your target keywords rank in search engines to gauge how much organic traffic potential exists.

Promoting Compliant Affiliate Links

To stay compliant with Amazon’s policies, here are some tips for properly promoting Amazon affiliate links:

  • Clearly disclose your affiliate relationship by saying “As an Amazon Associate I earn from qualifying purchases” or similar.
  • Do not make unrealistic income claims or attempt to mislead shoppers.
  • Make it clear you are recommending products you believe in.
  • Use approved logos and other brand assets provided by Amazon.
  • Choose comprehensive product titles that describe what it is.
  • Keep some distance from the Amazon brand on your own properties.
  • Avoid cramming lots of affiliate links together in a short space.

Being transparent, adding value, and focusing on user experience are the keys to succeeding with Amazon affiliations long-term.

Amazon Affiliate Site Examples

Studying examples is a great way to get affiliate site design inspiration. Here are a few stellar Amazon affiliate websites:

Outdoor Gear Lab –

  • Product reviews and recommendations in the outdoor/adventure niche.
  • Clean, content-focused design.
  • Affiliate links used judiciously within reviews.
  • Sidebars promote related affiliate products.

Website Builder Expert –

  • Reviews web hosting, website builders, and other digital products.
  • Top lists with affiliate links to recommended services.
  • Articles are lengthy and SEO optimized.
  • Affiliate disclaimer clearly visible.

Foodie Crush –

  • Food and recipe blog monetized with affiliate links.
  • Visually appealing photography and graphics.
  • Links to related kitchen tools and ingredients.
  • Uses affiliate links in moderation.

Evaluate both the content strategy and design when looking at affiliate site examples. Identify what you could implement on your own site.

Common Amazon Affiliate Mistakes to Avoid

When getting started, there are a few key mistakes even seasoned affiliate marketers make. Be aware of these pitfalls:

  • Promoting irrelevant or low-quality products just for high commissions.
  • Publishing thin content just to cram in affiliate links.
  • Neglecting to clearly disclose affiliate relationships.
  • Using misleading display ads or email subject lines.
  • Failing to optimize affiliate content for SEO.
  • Not tracking traffic sources and conversion performance.
  • Focusing solely on monetization rather than helping users.
  • Violating Amazon’s Terms of Service or Product Advertising API.

As long as you keep your audience’s interests first, produce helpful content, follow Amazon’s rules, and track your performance, you can avoid these common mistakes.

Amazon Affiliate Program Pros and Cons

Let’s summarize the key advantages and potential drawbacks of the Amazon Associates program:


  • Trusted globally recognized brand shoppers love.
  • No cost to join or maintain account.
  • Huge selection of products to promote.
  • Generous commission rates up to 10%.
  • Established affiliate manager network and resources.
  • Robust affiliate tracking and reporting.
  • Can complement other monetization methods.


  • Very competitive affiliate space.
  • Policy restrictions to comply with.
  • Minimal control over product details.
  • Lower margins on extremely competitive products.
  • No input on branding or merchandising.
  • Can take time to build traffic and rank for SEO.

Overall the advantages far outweigh the downsides for most content sites. Just focus on carving out your niche rather than directly competing with Amazon itself.


Amazon’s affiliate program provides an enticing opportunity for website owners, bloggers, and influencers to profit from the world’s leading ecommerce platform. With the strategies and best practices covered in this guide, you have a blueprint for successfully launching an Amazon affiliate site from initial setup to driving sales. Remember to always keep your audience’s interests first, follow Amazon’s requirements, and track your performance diligently along the way. Wishing you the best of luck earning commissions!

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