How do I make my Shopify page private?

Making your Shopify store private is a great way to have more control over who can view and purchase from your store. Here are some quick answers to common questions about making a Shopify store private:

What does it mean to make my Shopify store private?

Making your Shopify store private means setting your store to require customers to log in before they can view products or make purchases. This prevents random visitors from browsing your store. Only customers you’ve invited can access the store with a login.

How do I make my Shopify store private?

To make your Shopify store private:

  1. Go to your Shopify admin and click “Settings”
  2. Click “Checkout”
  3. Under “Account Registration”, toggle “Require customers to log in to checkout” on
  4. Save your settings

Now only logged in customers can view prices and checkout on your store.

What are the benefits of making my Shopify store private?

Some benefits of making your Shopify store private include:

  • You can control who views and purchases from your store
  • Reduces security risks since only invited customers can access your store
  • Allows you to build a clientele of customers you approve
  • Let’s you test your store before launching publicly

Going private is great if you want to open your store for a small group first before allowing public access.

What should I know before making my Shopify store private?

Some things to keep in mind before making your Shopify store private:

  • Customers have to create an account to view products or purchase
  • You need a way to invite customers to create accounts, like email or social media
  • Analytics will only track logged in customer activity
  • You won’t get organic traffic from search engines while private

Make sure you have a strategy for inviting customers and communicating that they’ll need to create an account before shopping.

How do I invite customers to my private Shopify store?

To invite customers to your private Shopify store:

  1. Go to your Shopify admin and click “Customers”
  2. Click “Invite customers”
  3. Enter the customer’s email address or import a CSV list
  4. Customers will receive an email inviting them to create an account

You can also manually create customer accounts and provide them the login details. Or use social media, SMS, or other methods to communicate the account requirement.

Can I switch my store back to public access?

Yes, you can easily switch your Shopify store back to public access at any time. Just go to your Shopify admin, click “Settings” then “Checkout” again. Toggle the “Require customers to log in to checkout” setting to off. Now your products will be publicly visible and anyone can purchase without an account again.

How do I manage customer accounts for my private Shopify store?

There are a few ways to manage customer accounts for your private Shopify store:

  • View and edit customer accounts in your Shopify admin under “Customers”
  • Restrict account creation so only you can manually create accounts
  • Enable account creation at checkout to let customers create one during purchases
  • Invite customers via email or import a CSV list of customers

Use your Shopify admin to give customer accounts appropriate access levels and information. You can customize account features like pricing levels this way.

Can I create customer groups for my private Shopify store?

Yes, Shopify allows you to create customer groups with specific access levels for a private store. To create groups:

  1. Go to your Shopify admin and click “Customers”
  2. Click “Customer groups”
  3. Click “Create customer group”
  4. Give your group a name and assign access levels
  5. Add specific customers to the customer group

Now you can easily offer different prices, discounts or account features to various customer groups.

How do taxes work with a private Shopify store?

Taxes work the same for private and public Shopify stores. You configure taxes in your Shopify admin settings. Shopify will calculate and collect the appropriate taxes during checkout based on:

  • The customer’s shipping address
  • The products in the cart
  • Your tax settings for regions/products

There’s no special tax configuration for making your store private. Shopify handles taxes for you.

Can I use discount codes with a private Shopify store?

Yes, you can create discount codes and set usage restrictions even with a private Shopify store. To use discount codes:

  1. Create the code in your Shopify admin under “Discounts”
  2. Set usage limits like redemption numbers or restrictions
  3. Provide the code to applicable customers
  4. Discount applies at checkout automatically

You can limit a discount code to only work for specific customer accounts or groups for more control.

Do I need a paid Shopify plan for a private store?

You can make your Shopify store private even with a free Shopify plan. The steps to make a store private are the same no matter your Shopify pricing plan level. Keep in mind, these features are only available on paid plans:

  • Creating customer groups
  • Using discount codes
  • Accessing advanced reporting

But you can make a store private itself with any plan.

Can I use Shopify POS for a private retail store?

Yes, Shopify POS works great for a private brick-and-mortar store. Shopify POS allows you to:

  • Create customer profiles and track purchase history
  • Manage private customer pricing and discount levels
  • Seamlessly integrate online and offline sales
  • Accept a variety of payments

With POS, you can manage your private customers and sales across all your retail channels.

Should I make my new Shopify store private initially?

Here are some pros and cons of making your new Shopify store private initially:

Pros Cons
– Test store with smaller group first – No organic traffic from search engines
– Control who accesses your store – Manual account management
– Gather feedback before full launch – Harder to build initial customer base
– Work out issues before public debut – Less sales data for anayltics

Overall, it depends on your business needs. A private store works well if you will invite customers manually first. If you want organic traffic right away, launching publicly may be better.

Can I offer free shipping for my private Shopify store?

Yes, you can offer free shipping for customers of your private Shopify store. Some options include:

  • Set up a free shipping method in your shipping zones
  • Create a discount code that makes shipping free
  • Offer free shipping on orders over a certain amount
  • Offer free shipping to specific customer groups

You can customize free shipping rules however fits your business needs.

Do private stores need to comply with Shopify’s terms of service?

Yes, even private Shopify stores need to comply with the Shopify terms of service and acceptable use policy. This includes prohibited practices like:

  • Selling illegal or banned products
  • Infringing on trademarks or copyrights
  • Sharing unauthorized customer data
  • Using deceptive marketing practices

Shopify may suspend your store access if violations occur, even if the store is private and unsearchable publicly.

Is a private store right for my ecommerce business?

Consider these factors to decide if a private Shopify store is right for your business:

  • Do you want to control access to your products?
  • Is an exclusive set of customers part of your strategy?
  • Are you selling high-value products in limited quantities?
  • Is your business growth focused on word of mouth over SEO?
  • Do you want to vet and approve each customer manually?

If you answered “yes” to some of these questions, a private Shopify store may suit your ecommerce business model well.


Making your Shopify store private allows much greater control over the customer experience by requiring approved accounts to access your products and make purchases. It takes just a few setting tweaks to switch to a private storefront. You can always return your store to public access later on. Going private works well if you have a highly-curated collection of products or wish to handpick your customers. With the right approach, running a private Shopify store can help establish an exclusive brand image and shopping environment.

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