Can I rename my Shopify store?

Quick Answer

Yes, you can rename your Shopify store. The store name is completely independent from your Shopify domain name. To change your store name, go to your Shopify admin, click “Settings” and edit the store name field. The updated store name will show throughout your Shopify admin and any places that display your store name like invoices or shipping labels.

Changing Your Shopify Store Name

Renaming your Shopify store is a straightforward process that can be done directly within your Shopify admin. Here are the steps to change your store name:

  1. Log into your Shopify admin and click “Settings” in the bottom left corner.
  2. Under the “General” settings, you will see a field for “Store name.” Click on the field to edit it.
  3. Type your new preferred store name and click “Save” when finished.

The store name change takes effect immediately. You’ll see the updated name on all pages within your Shopify admin.

Any place that displays your store name will also reflect the new name, such as:

  • Invoices
  • Packing slips
  • Shipping labels
  • Receipts
  • Abandoned cart recovery emails
  • Marketing emails

The store name is cosmetic only and does not impact your Shopify domain name. Read on to understand the difference between your store name and domain.

Store Name vs Domain

When you create a Shopify store, you choose a store name and register a domain name:

  • Store name – This is the business name used for branding and how your store appears within the Shopify admin.
  • Domain – This is the web address customers type in their browser to access your online store.

For example:

Store Name Domain
Jane’s Jewelry Boutique janesjewelry.myshopify.com

The store name (Jane’s Jewelry Boutique) is different than the domain name (janesjewelry.myshopify.com).

You can change the store name at any time without impacting the domain. However, renaming the domain requires migrating to a new URL which can negatively impact SEO.

So in summary:

  • Store name: The internal business name used for branding. Can be updated at any time.
  • Domain: The web address customers use to visit your online store. Changing this will impact SEO so should be done carefully.

When to Change Your Store Name

There are a few common reasons you may want to change your Shopify store name:

Rebranding Your Business

If you are rebranding your business with a new name, updating your store name is an important part of the transition. Just keep in mind your domain name will still need to be redirected to the new brand name for optimal SEO.

Opening Another Location

Some businesses operate multiple store locations under the same brand. In this case, you may want to update the store names to differentiate the locations while keeping the domain name consistent.

For example:

Store Store Name Domain
Location 1 Jane’s Jewelry Boutique – Austin janesjewelry.com
Location 2 Jane’s Jewelry Boutique – Houston janesjewelry.com

Clarifying Your Offerings

Sometimes store names are too vague or inaccurate to what you sell. Updating it to be more descriptive of your products or services can help avoid customer confusion.

Using Your Personal Name

Some entrepreneurs initially create their store under a fictional business name. Later on, they may decide their personal name is better for branding.

Best Practices When Renaming Your Store

Follow these best practices to ensure a smooth transition when renaming your Shopify store:

Redirect Your Original Domain

If you change your domain along with updating your store name, redirect your old domain to the new one. This passes link equity to the new domain, helping preserve SEO.

You can set up redirects within Shopify by going to Online Store > Domains.

Update Branding and Packaging

For a visual refresh, update all branding elements and packaging to reflect the new store name. This includes your logo, labels, business cards, website, and any other collateral. Maintaining consistent branding is key.

Inform Your Customers

Let your customers know about the upcoming store name change through channels like email, social media, and your website. This ensures they aren’t confused when they suddenly see a new name.

Update Listings and Profiles

Go through all your local listings and update the store name. This includes your Google My Business profile, Facebook page, directories, and any other profiles.

Create 301 Redirects

If you change your domain, set up 301 redirects from all old URLs to the new ones. A 301 redirect passes link equity which helps preserve your current SEO.

Some pages you should redirect include:

  • Product pages
  • Category pages
  • Blog posts
  • And any other page customers may try to access

Submit a Change of Address

If you operate a physical store, submit a change of address to the post office. This ensures mail gets routed properly during and after the transition.

Update Legal and Tax Information

Update your business name with the relevant legal and tax authorities when you change your store name. This may include business licenses, sales tax permits, and the IRS. Failing to do this could cause issues with compliance.

Shopify Experts to Help With Renaming

Renaming your Shopify store involves both technical and branding considerations. If you need assistance, these types of experts can help:

  • Shopify Experts – Specialists who can make backend changes to implement the new store name across your Shopify admin.
  • Web Developers – Can programmatically set up domain redirects and update technical integrations.
  • Graphic Designers – Help refresh branding and design elements to match the new store name.
  • SEO Consultants – Provide guidance on renaming a store while preserving SEO.

You can find experts for hire through Shopify’s Experts Marketplace.

Frequently Asked Questions

Here are answers to some common questions about renaming a Shopify store:

Does renaming my Shopify store affect SEO?

Renaming your store does not directly impact SEO. However, if you also change your domain name, this can negatively affect SEO if not properly redirected. Using 301 redirects helps pass equity from old URLs to new ones.

Do I need to create a new Shopify account when renaming?

No, you don’t need a new Shopify account. You can simply update the store name in your existing Shopify admin. The username and password stay the same.

Does Shopify charge for renaming a store?

Shopify does not charge any fee to change your store name. You can rename it directly in your Shopify admin settings for free.

Can I change my Shopify domain?

Shopify does not allow changing domains hosted on Shopify servers. But you can migrate your store to a new custom domain purchased separately then redirect your original domain.

How do I rename my Facebook page for my store?

In Facebook, go to your page, click “Settings” > “Page Info” and look for the name field. Enter your new store name and save. The page URL cannot be changed.

Conclusion

Renaming your Shopify store is a straightforward process that only takes a few clicks in your admin settings. While the store name can be updated at any time, also changing your domain should be done carefully to avoid SEO impacts. Follow best practices like setting up redirects and updating branding for a smooth business name transition. With the right preparation, you can successfully rename your Shopify store.

Leave a Comment